Privacy Policy
We believe trust is the foundation of meaningful travel. This page explains what information we collect, how we use it, and how we protect it.
Last updated: June 2026
Who We Are
Lupa Trails creates authentic travel experiences throughout Guatemala. We are committed to protecting your personal information and being transparent about how it is used.
Information We Collect
When you contact us or request a custom itinerary, we may collect:
- • Name
- • Email address
- • Travel preferences
- • Trip details and interests
- • Information you choose to provide
How We Use Your Information
- • Respond to inquiries
- • Create personalized recommendations
- • Plan travel experiences
- • Communicate about requested services
- • Improve our website experience
Information Sharing
We do not sell personal information.
When necessary, we may share relevant information with trusted local partners, guides, transportation providers, or accommodations involved in delivering your requested travel experience.
Website Analytics
We may use website analytics tools to understand how visitors use our site and improve the overall experience.
Data Security
We take reasonable measures to protect your information from unauthorized access, disclosure, or misuse.
No internet transmission or storage system can be guaranteed to be completely secure.
Third-Party Services
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those external websites.
Your Rights
You may request access to, correction of, or deletion of your personal information by contacting us directly.
Contact Us
If you have any questions regarding this Privacy Policy, please contact us.